www.DeserveWhatYouWant.com

Scot McKay has burst onto the scene in the last few years and quickly set himself apart among elite world-class dating coaches with a unique approach he calls "character-based". 

The name of his website "deserve what you want!" -very close to RMC's slogan - summarizes it all. Decoding the opposite sex's thought process, Scot talks about how a masculine, confident man of true character and leadership skill is an authentic representation of the man the most desirable women want. No need for "tricks" and "techniques"!

His next-generation concepts transcend mere pickup and seduction and describe a state of having 100% control over one's dating life, culminating in the ability to attract the highest quality women on earth, effectively manage relationships and make wise decisions from a position of strength. 

Scot represents a real-world example of how a man can effectively manage a successful dating life all the way to the end goal of building a long-term future with the greatest woman he has ever met. Scot's ultimate "proof of concept" is his wife Emily, who is his podcast co-host and a recognized dating expert in her own right.